Frisco, Texas · Collin County
245,000 residents. Frisco ISD's TEA A rating. The PGA of America, Toyota, Keurig Dr Pepper, T-Mobile, and the Dallas Cowboys all headquartered minutes from your front door.
The Premier DFW Growth Market
From 33,000 residents in 2000 to roughly 245,000 today. The PGA of America, Toyota North America, Keurig Dr Pepper, and T-Mobile call Frisco home. The Star (Dallas Cowboys), Toyota Stadium (FC Dallas), and the Omni PGA Frisco Resort make this a destination, not a bedroom suburb. Frisco ISD holds a TEA A rating with 92/100. Median home price sits around $708,000 as of March 2026, with master-planned communities ranging from the mid-$500Ks to $4M+.
Why Frisco
The Star (91-acre Dallas Cowboys world headquarters), Toyota Stadium (FC Dallas MLS), and the Omni PGA Frisco Resort with two championship golf courses anchor a year-round entertainment calendar. Add Stonebriar Centre, Texas Monthly top-50 BBQ, and Dee Lincoln's omakase bar.
Frisco ISD is the largest A-rated district in Texas (92/100 from the Texas Education Agency). The district has built more than 70 campuses to keep elementary attendance zones small and neighborhood-based — a structural advantage Plano and McKinney can't replicate.
The PGA of America, Toyota North America, Keurig Dr Pepper, and T-Mobile US headquarters are inside or adjacent to Frisco. The Mix ($3B mixed-use, 2M sq ft office) and Fields (2,500-acre master-plan) extend the run through 2027 — a sustained tailwind for residential values.
Frisco TX Market Snapshot, March 2026
Sources: Redfin / Zillow market data (March 2026), Texas Education Agency ratings, Collin County tax records. Rob Poulton, eXp Realty.
Neighborhoods
Testimonials
"Rob walked us through every builder inside Fields like he'd inspected each model himself. We understood floor plan resale, lot premiums, and which phase to wait for before we even saw a model home. We bought with confidence."
Fields Buyer
Frisco, TX
Your Frisco Specialist
I track Frisco the way a market analyst tracks a portfolio — absorption rates by section, builder-by-builder pricing inside Fields and Edgestone, HOA financial review for Phillips Creek Ranch and Newman Village, and exactly what a Frisco ISD attendance-zone change does to comparable sales. My background is finance and lending. I tell you what the data actually says.
The other half of the job is human. No high-pressure tactics, no script, no pretending a house is right when it isn't. You'll get the truth, even when it costs me a sale.
rob@lonewolfrealtygroup.com · eXp Realty · Frisco TX
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